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Startup Resources

Make the first business decisions in the right order.

01

What you need

A specific customer and problem

A simple offer with clear pricing

A business name and legal structure appropriate to your location

Separate finances and a consistent online presence

02

How to do it

Follow these steps in order.

  1. 01

    Describe the customer and problem in one clear sentence.

  2. 02

    Speak with potential customers and confirm they actively need the service.

  3. 03

    Define one focused starting offer and a price you can explain.

  4. 04

    Estimate startup costs, monthly costs and the sales needed to break even.

  5. 05

    Check the business name, domain and important social handles.

  6. 06

    Register and insure the business where required and separate its finances.

  7. 07

    Create the website and local profiles customers need to verify the business.

03

Final checklist

  • Customer identified
  • Demand tested
  • Offer and price clear
  • Costs estimated
  • Name checked
  • Business requirements reviewed
04

Avoid these mistakes

  • Buying branding and equipment before testing demand
  • Offering too many unrelated services at launch
  • Mixing personal and business finances
  • Depending on one social platform instead of owning a domain
NEXT STEP

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